Every day, we should be asking ourselves how we’re delivering value — to ourselves and to others.

Spending our energy on the wrong project, in the wrong place, with the wrong people won’t kill us, but it’s certainly not doing any favours for our most limited resource — time.

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When we dismiss or delegate the responsibility of crafting the copy in our designs to anyone but ourselves, we are doing a huge disservice to our users.

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Welcome to my brand spanking new website—realigned and redesigned. Since launching the very first version last year, I’ve been aching for the chance to do this. Oh, how I’ve laughed at my own design mistakes—stitches, ribbons, gradients, highlights, bevels, reflections, zig-zag circular badges, letterpress, skeuomorphism, circular script logotype, the list goes on. I’m embarassed and guilty of getting caught up with every kind of web trend and shamelessly combining them to er … effect.

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