Last night our team at Vivant officially launched Jaro at the Soane Hall, One Marylebone London.
The evening was hosted by Jason Bradbury from the Gadget Show and also featured an awesome performance by Aluna George.
I was fortunate to rub shoulders with the UK’s top tier media including the Daily Mail, The Daily Telegraph and the Guardian; a bunch of UK celebs – Oritse Williams, Cheska Hull, Andy Jordan, Louise Thompson, Keeley Hawes, Sophie Ellis-Bextor, Laura Whitmore and Jeff Leach; and our founding charity partners – ActionAid, Age UK, Amnesty International, British Red Cross, Comic Relief, Cool Earth, Great Ormond Street Hospital Children’s Charity, Guide Dogs, the Institute of Fundraising, Merlin, NSPCC, War Child, World Cancer Research Fund, World Heart Federation, World Society for the Protection of Animals and WWF.
So far, Jaro has been receiving great coverage and positive feedback in the wild.
I’m proud of the work I did with this team and it feels good to finally launch!
Update (April 30, 2014) – The Jaro tournament has come to an end. We raised £13,462 for charity!
Photo credits: © Tim Mitchell, 2012 www.timmitchell.co.uk
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