Every day, we should be asking ourselves how we’re delivering value — to ourselves and to others.
Spending our energy on the wrong project, in the wrong place, with the wrong people won’t kill us, but it’s certainly not doing any favours for our most limited resource — time.
It’s easy to coast with a doomed endeavour longer than we should. We’ll do this to justify our original decision, or because the money’s good. Maybe it’s because we’re just shit scared. But, what’s scarier is taking a chance on waking up one day and feeling completely devoid of any purpose.
We designers are incredibly spoilt for choice. We’re in a fortunate position to control our own future and shape the world around us for the better. Possessing these choices and taking action however, aren’t one and the same. The good news for us is that it’s never too late to do something about our situation, no matter how bad.
We should be responsible for the type of work we contribute to this world and always make conscious choices about the role we play.
Our work, more than anything else is where we spend our time, so why settle for working on things that aren’t meaningful?
Embrace uncertainty. Don’t settle for mediocrity. Dare to dream.
“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”
Compliments, comments and critique are all welcome.
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